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back issues


February 2003
Herbivore: A Small Company with a Big Voice




0% animal ingredients; 0% sweatshop labor, reads the tag attached to Herbivore clothing.

A new kid on the veg message-Tee block, this Portland-based company is the brainchild of long-time vegetarians Josh and Michelle. Some activists will recognize Herbivore by their signature shirt: a bright red, upside-down pentagram with “Praise Seitan” in bold white gothic letters on a black background. (see photo p. 6) That’ll make ‘em stop in their tracks!

How about “Milk is Murder. Go Vegan!” (in loopy cursive script) for a twist on the old ‘meat-is-murder’ slogan? “Huh? How is milk murder?” you might ask. Look closer: that’s a little calf silhouette in between the words—you know, humans drink milk meant for cow babies, who are swiped from their mammas and stuffed into veal crates, where they are confined until slaughter— 18 to 20 weeks later. (Women’s Tee in army green; men’s in light gray.)

Just last month they added a new design—a Soviet-style “Veggie Revolution” (see photo, above) complete with raised fist (except this one clutches a fork). For women, there’s a tan baseball-style shirt with brown sleeves ($21); men’s/unisex version is a tan Tee with brown trim.

The baby blue “Vegetarianism is for Lovers” cotton panties ($8) are sure to make people titter. Shirts are also available—choice of light blue or bright orange Tee, or tan/brown baseball-style for the girls; dark blue for the guys.

A few designs are available in long-sleeves ($21) and tank tops. They sell stickers and buttons too.

Herbivore prints exclusively on American Apparel garments, which are sweatshop-free. This makes their Tees and tanks a tad more than most at $19 each; however, this includes shipping. A word about sizes: everything runs on the snug side, so if you’re between sizes order the next size up.

While they’re still developing and so a bit short on the variety of designs right now, they score off the charts with originality and ethical consistency (a portion of their profits is given to Farm Sanctuary to sponsor rescued animals). Keep your eyes open as they make new additions to their catalog. With what they’ve produced so far, we’re looking forward to watching them grow over the next year. Order at or call (503) 234-0553. —C.C.


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