Satya has ceased publication. This website is maintained for informational purposes only.

To learn more about the upcoming Special Edition of Satya and Call for Submissions, click here.

back issues


February 2003
Get Ready for BeaverPower!



Beaver Power

With simply one of the cutest icons I’ve seen, BeaverPower clothes are not only attractive, they communicate a message of a serious and urgent issue—alternative energy. There’s a wide selection of apparel (though, sorry guys, there’s definitely a bias towards women here), starting with your standard T-shirts (both men’s and women’s), simple long sleeve shirts, and women’s tank tops (all $25), to the more “girly” camisoles and baseball Tees. Some of it is modest, comfy loungewear, like the hooded sweatshirt (unisex, $30), while some of it is super sexy, like “the hot short” ($10) and the tube top—and there’s everything in between. The common thread through them all is the almighty, lightning bolt-wielding Beaver sending his message in a direct yet friendly manner—guaranteed to engender curiosity and smiles rather than the dismissive eye-roll. BeaverPower is simply a fun way to spark awareness and discussion of alternative energy and energy conservation.

The BeaverPower goal is simple: to bring “electricity in harmony with nature.” Working to bring attention to solar and wind power, mini hydro-electric and electric cars, and to make these a reality, the company plans to use half of its net profits to install mini hydro-electric generators wherever there is enough water to generate electricity, i.e. beaver ponds. BeaverPower also serves as a professional energy consultant; the sweatshop-free American Apparel company is among its clients.

But they don’t stop there. Unlike too many companies producing environmental message-gear in countries with questionable labor practices and working conditions, BeaverPower is completely sweatshop-free. And it certainly shows in the level of quality—the clothes are so soft. In addition to the above-mentioned items, there’s also an assortment of funky hats ($12-$22) and underwear ($8-$11) available. You’ve just got to see for yourself how groovy BeaverPower is: visit their website,, or call (310) 450-7216. —R.C.


All contents are copyrighted. Click here to learn about reprinting text or images that appear on this site.